SIX -
ARTISANAL FINE FRAGRANCE
Fragrance brands from Asia, in this case - Singapore are rare. THISMMS works with Jason, the founder of SIX Artisanal Fine Fragrance, in this ‘scent-national’ journey to unveil a business strategy and visual identity for the brand.
One of the edges of SIX’s logo is highlighted in bronze emphasises a “void space” - in which Jason envisions that when others experience the smell, they, too, will be able to come up with their own interpretation and fill in their own story.”
One of the strongest structures in the world, the hexagonal shape represents “balance”, “integration” and “perfection” - which are the foundation that creates SIX fragrances. Each of these shapes is created from perfectly equal parts. This mirrors the underlying meaning of SIX as a symbol of perfect union, and the energetic emblem of soulful integration.
The art direction of initial launched of the three variants showcase vibrant, unexpected ingredient combos.
The main ingredients behind each variant invoke the essence of its story.
